.png)
Welcome to Mrs Prime
The Creative Team behind better-looking, better-selling Amazon Listings
Welcome to Mrs Prime
The Creative Team behind better-looking, better-selling Amazon Listings
Keyword Research ⁕ Listing Copy - Bullets & Descriptions ⁕ Listing Images ⁕ A+ Content ⁕ Brand Story ⁕ Storefront ⁕
WE HEAR THIS A LOT.....
Why aren't my Amazon listings making sales?
We believe that the answer almost always comes down to visibility. Whether you're new to Amazon or your listings have lost their edge over time, the problem is usually the same: shoppers can't find you, and when they do, your listings don't give them confidence to buy.
Our team specialises in getting listings seen and trusted. We know what Amazon's algorithm rewards, what makes buyers click, and how to build listings that actually convert your traffic into sales.
Sound Familiar?
-
Your competitor's basic listing somehow ranks above your detailed one.
-
You've tried tweaking keywords but nothing's shifted.
-
Your main image follows all the rules but shoppers scroll straight past.
Or maybe your sales were steady for months, then gradually dropped off for no obvious reason. You know your products are good - the reviews prove it - but getting people to find you and trust you enough to click 'buy' feels like an uphill battle.
You're not imagining it. Something's not working.
Here's what actually works
Getting your content, creative, and visibility working as one system - not patching problems one at a time.
We start by understanding what's really holding your listings back. Sometimes it's the copy that's not pulling its weight. Sometimes it's images that don't stop the scroll. Often it's that your listings aren't visible for the searches that actually matter.
Once we know what's broken, we rebuild with purpose. Write copy that converts. Create images that build trust. Make sure you show up where buyers are looking. And keep everything compliant so Amazon keeps pushing you up, not down.
→ See how this works in practice
SO WE CAME UP WITH A REALLY SIMPLE VISUAL
We Call It....
The Amazon Content Triangle
Why most fixes don't stick
Most sellers try to solve problems one at a time. Rewrite the title. Swap out an image. Adjust some keywords. But Amazon success actually depends on three things working together.
Introducing our simple, easy to absorb, visual.
AND THAT LOOKS LIKE....
CONTENT
The words that sell your product- titles, bullet points, descriptions, keywords. All working to clearly show your products unique selling points.
CREATIVE
The visuals that stop the scroll - product images, graphics, lifestyle shots. Co-ordinated, cohesive, brand-styled.
VISIBILITY
Getting found by the right people - search rankings, keyword targeting, discoverability.
Even advertising to best position.
Working in Harmony
When one side slips, the whole thing weakens. Great images won't help if your keywords are wrong. Perfect copy means nothing if no one can find you. Strong visibility is wasted if your listing doesn't convert.
That's why we work on all three, not just the bit that seems broken.
You might like to read our recent blog: What is Amazon Listing Optimisation? Click here to go to →
We even have a dedicated 'Thought Leadership page here →
Our Amazon Packages: Where do you fit?
Every seller's at a different stage, which means you need different things. We've built packages around where you actually are in your Amazon journey:
Quick Package FAQs
How do I know which package is right for me?
Most sellers instinctively recognise which stage sounds like them.
If you’re genuinely not sure, book a Discovery Call and we’ll help you figure it out.
Can I upgrade from one package to another later?
Yes. Many sellers start with Stage 1 or 2, then add A+ Content or Storefront design as they grow.
We’ll credit what you’ve already paid.
What if I need something custom?
We can adapt any package to fit your specific needs.
The pricing gives you a clear baseline, and we’re happy to discuss sensible modifications.
What's Included & Pricing?
No hidden costs. No "contact us for a quote."
We believe you should know exactly what you're getting and what it costs. So we have kept it completely transparent. Here's how our packages work:
One-Off Project Packages
Just so you know the features:
Keyword Research (List of Keywords): A tailored keyword list mixing fast wins and long-term ranking terms. Fast-Track Ranking Keywords (Top 5): Five priority keywords to help you rank quickly. Backend Keyword Optimisation: Hidden search terms added for extra visibility. Conversion-Optimised Listing Copy: SEO-driven titles, bullets and descriptions that sell. Listing Images 7 Pack: Seven optimised images including a split-test hero. Basic A+ Content (7 Modules): Professional graphics with one SEO text block for discoverability. Brand Story: Banner and cards that showcase your brand or wider range. Premium A+ Content (7 Modules): Advanced layouts with storytelling and comparison charts. Amazon Storefront: A branded mini-website on Amazon to house your full catalogue.
Feature | Stage 1: Listing Essentials | Stage 2: Growing Brands | Stage 3: Established Brands |
|---|---|---|---|
Keyword Research (List of Keywords) | ✅ | ✅ | ✅ |
Fast-Track Ranking Keywords (Top 5) | ✅ | ✅ | ✅ |
Backend Keyword Optimisation | ✅ | ✅ | ✅ |
Conversion-Optimised Listing Copy | ✅ | ✅ | ✅ |
Listing Images 7 Pack | ✅ | ✅ | ✅ |
Basic A+ Content (7 Modules) | ✘ | ✅ | ✅ |
Brand Story | ✘ | ✘ | ✅ |
Premium A+ Content (7 Modules) | ✘ | ✘ | ✅ |
Amazon Storefront | ✘ | ✘ | ✅ |
Price Range | £400 - £500 | £600 - £850 | £1,200 - £1,300 |
Monthly Retainer Packages
Just so you know the features:
Every listing each month includes: Optimised listing ready to upload (keywords, copy, 7 images) A+ Content created & uploaded Account care - We will upload your A+ content directly to Seller Central for you One-off bonuses at the start of your retainer: Free Brand Story (from 3 listings per month) Free Storefront (from 5 listings per month)
Number Listings PCM | Price Per Listing | Total Monthly Cost | Optimised Listing Images & Copy | A+ Content Uploaded | Free Brand Story (one-off) | Free Storefront (one-off) | Savings per Month |
|---|---|---|---|---|---|---|---|
1 SKU | £300 | £300 | ✅ | ✅ | ✘ | ✘ | £300 |
2 SKUs | £285 | £570 | ✅ | ✅ | ✘ | ✘ | £315 |
3 SKUs | £285 | £855 | ✅ | ✅ | ✅ | ✘ | £315 |
4 SKUs | £270 | £1,080 | ✅ | ✅ | ✅ | ✘ | £330 |
5 SKUs | £270 | £1,350 | ✅ | ✅ | ✅ | ✅ | £330 |
6 SKUs | £255 | £1,530 | ✅ | ✅ | ✅ | ✅ | £345 |
7 SKUs | £255 | £1,785 | ✅ | ✅ | ✅ | ✅ | £345 |
8 SKUs | £240 | £1,920 | ✅ | ✅ | ✅ | ✅ | £360 |
9 SKUs | £240 | £2,160 | ✅ | ✅ | ✅ | ✅ | £360 |
10 SKUs | £240 | £2,400 | ✅ | ✅ | ✅ | ✅ | £360 |
Want to dig a bit deeper on what’s included and what everything is?
Keyword Research (List of Keywords)
What it is: A researched list of keywords tailored to your product niche, combining low-competition terms that help you get sales quickly with higher-volume phrases you can work towards as you grow.
Benefit: Increases visibility with realistic ranking opportunities, while building a long-term keyword strategy for growth.
Fast-Track Ranking Keywords (Top 5)
What it is: A focused list of five priority keywords with the best chance of driving immediate sales.
Benefit: Clear direction on where to put your effort first, so you rank faster without wasting time or budget.
Backend Keyword Optimisation
What it is: Adding hidden keywords into the backend of your listing that don’t appear to customers but boost discoverability in search.
Benefit: Maximises the reach of your product without overloading your visible copy, giving you more chances to show up in search results.
Conversion-Optimised Listing Copy with SEO Keyword Strategy
What it is: Professionally written titles, bullet points and descriptions, fully TOS compliant and crafted with SEO keyword integration. Written in UK or US English depending on the marketplace.
Benefit: Amazon understands exactly what your product is and shows it to the right shoppers, while customers see persuasive, conversion-driven text that sells.
Listing Images
What it is: Seven optimised images per SKU. One enhanced hero image, five lifestyle or infographic shots, and an ingredients panel if needed. We also provide a split test version of the hero so you can run an A/B test confidently.
Benefit: High quality visuals build trust, explain the product quickly and drive higher conversions. Split testing the hero means you are not guessing, you know which image gets the best click throughs.
Basic A+ Content
What it is: A full seven module A+ design including lifestyle images, comparison charts and one SEO style text block to capture additional keyword visibility.
Benefit: Elevates your listing with branded, professional visuals and supports discoverability with more keyword coverage, helping you climb Amazon’s search results.
Premium A+ Content
What it is: Advanced A+ layouts only available if you already have Basic A+ and Brand Story featuring richer graphics, interactive modules and stronger comparison charts.
Benefit: Creates a polished, premium presence that makes your brand look established and trustworthy, supporting higher price points and stronger customer loyalty. Supports higher pricing and keeps you ahead of competitors.
Brand Story
What it is: A banner with three brand cards that sits above your A+ content, designed to showcase your brand identity or product range.
Benefit: Adds brand credibility, builds recognition and encourages customers to browse multiple SKUs, not just the one they landed on.
Storefront
What it is: Your Amazon mini website with custom banners and navigation to showcase your full product catalogue.
Benefit: Gives your brand a professional home, builds credibility and encourages repeat purchases across your full catalogue.
Book a Discovery call and let's see how Mrs Prime can help improve your Amazon sales! * OR.....reserve your slot (deposit) by adding to cart *
Ready To Improve Your Sales?
Each package starts with a deposit to reserve your place in our project queue. We’ll confirm the final balance once we’ve reviewed your needs.
Simply add your package to cart — we’ll take care of the rest.
Your deposit reserves your place and includes a Discovery Call at your convenience to kick-start the whole process.
You’ll receive a booking link and onboarding instructions right after checkout.
Happy Customers
100% recommend Cindy and her boutique agency! Outstanding customer service and listing creation!
Hayden
Cindy has been fantastic to work with! She’s incredibly helpful, always checks in to make sure everything is on track, and the bundles she creates for my Amazon store look amazing. The quality of her work especially the images stands out far above the competition. Highly recommended!
Josh
As a new seller, I was overwhelmed by Amazon's requirements. Cindy's resources and guidance made the process simple and our launch successful.
Amie
Introducing Friends of Mrs Prime
Trusted partners we collaborate with to help your brand grow.
Friends of Prime brings together a handful of trusted specialists who’ve all been in the same boat - Amazon sellers who now help others build, grow, and manage smarter with specialist services.
These aren’t affiliates or cold introductions; they’re people we personally know, have worked alongside over time and and trust to deliver the quality and service we have come to expect.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Meet Cindy
Hello, I'm Cindy, the founder behind Mrs Prime.
I started selling on Amazon in 2020, and quickly learned that most "Amazon advice" out there doesn't actually work. I spent months tweaking listings that should have been performing, watching competitors with worse products somehow rank higher, and trying to decode what Amazon's algorithm actually rewarded.
Through trial, error, and eventually success, I discovered that Amazon isn't just about good products - it's about understanding how shoppers search, what makes them click, and how to build listings that Amazon's system recognises and rewards.
That experience became Mrs Prime. When other sellers started asking for help, I realised I could save them the months of frustration I'd gone through. Today, our team of five uses that hard-won knowledge to get listings right the first time.
What makes us different? We've been where you are. We know what it feels like when your listings aren't performing, and more importantly, we know exactly how to fix it.
Amazon MOT (Mrs Prime Style)
Let’s take a look under the bonnet.
If your listings have stalled, slowed down or just aren’t firing on all cylinders, book a free Amazon MOT. We’ll take a quick-but-thorough look at what’s working, what’s not - and give you simple, practical recommendations to help get things running smoothly again.
-
Fast, friendly and 100% no-pressure
-
Tailored to your listings and goals
-
Run by someone who’s actually sold on Amazon
-
Totally free and no obligation - just honest, helpful advice
Ready for your FREE MOT?
.png)
Mrs Prime Unpacked
Useful stuff. Honest thoughts. The odd rant.
This is where Mrs Prime shares what’s going on — behind the scenes, on the listings, in the real world of Amazon selling. It’s part helpful tips, part hard-won lessons, and part “things no one tells you but probably should.”
Sometimes strategic, sometimes silly — always written with sellers in mind. Head to the blog by clicking the button below or browse our latest blogs here.
Get In Touch
This will take you to our booking calendar.
UK-Time
We typically respond within a few hours. All conversations are confidential, and there's no obligation to work with us after we chat.
TL;DR (Speed Read Summary)
What’s TL;DR and Why It Helps You
TL;DR stands for “Too Long; Didn’t Read.” It’s a quick summary for people who are too busy to read everything in detail. Perfect for Business Owners on the go.
Plus, with voice assistants like Alexa or Siri, you can even ask them to read the TL;DR out loud - so you get the key info hands-free, anytime.
Amazon listings fail when visibility, content, and creative don't work together. We fix that using a systematic approach developed by founder Cindy Jackson, who learned what works (and what doesn't) as an Amazon seller herself. Our transparent packages match where you are in your Amazon journey - from new sellers needing the basics right through to established brands wanting ongoing support. No hidden costs, no "contact us for a quote," just honest pricing and proven results. Most clients see improved rankings within 4-6 weeks. If your listings aren't performing, we know why -and more importantly, we know how to fix it.
How are you different from other Amazon agencies?
We focus on getting the fundamentals right rather than promising quick fixes.
We’re also transparent about pricing and what’s actually included, so there are no surprises.
Do you guarantee results?
We guarantee professional, compliant work that follows Amazon’s best practices.
While we can’t control Amazon’s algorithm, most clients see improved rankings within 4-6 weeks.
What if I’m not happy with the work?
We revise until you’re satisfied.
If there’s a fundamental mismatch, we’ll refund the unused portion of your package.
Can you work with any product category?
We work with most categories, except those requiring specialist compliance such as supplements or medical devices.
If you’re unsure, just ask.
Do I need to give you access to my Amazon account?
No. We create everything and send it to you ready to upload.
You stay in complete control of your Amazon account at all times.
How long does delivery take?
Most packages are completed within 2-3 weeks.
Retention packages include monthly updates delivered to agreed deadlines.
Do you offer payment plans?
Yes. We can split larger packages into two payments.
Just mention this when you book your Discovery Call.
Looking for something specific? You can explore our Amazon website builds (Design Gallery), see our Stage 1 Listing Essentials, learn more about our monthly Retention Packages, browse practical advice on the blog, or book a discovery call if you’d like to talk it through properly.